Social media has evolved over time and has constantly grown over the years. And there are so many different things that are going on around the world. I mean, just a few years ago our social media wasn’t this simplified. While it was easy to access, it had its fair share of flaws. However, that is but the start. The social media platforms that we use have had their fair share of issues. These issues vary anywhere from security reasons, to replication or copying of images and IP. This is but one of the several different things that have changed since the involvement of NFTs. There are so many things to take in especially when you consider the fact that these NFTs are rare and 1 of a kind, it only makes sense to see them in a new light. The world has quickly adapted and people have started getting quite used to it.

Let’s address the other side of this, While the NFT realm has read been having its fair share of ups and downs, its base remains the same. Yes, I am talking about the blockchain that we are all so familiar with. The blockchain is the base for Web3 and the reason for this is because its security is way better than regular other means. This is the primary reason why these NFTs essentially revolutionized the social media sector. The important fact was that given how there is a massive crowd of spammers and fake accounts, the NFTs take out all the disadvantages and all the drawbacks, all the way from copying or replicating profile pictures to faking people’s social media posts. All in all, this is the simplest but most efficient way of avoiding the inevitable. With that being said let us dive further into the crux of the topic.

Evolution Of Social Media across the technology:

Social media has developed through time and has continued to expand. And there are so many diverse things happening all across the planet. I mean, our social media wasn’t this simple only a few years ago. While it was simple to use, it was not without flaws. However, this is only the beginning. Our social media channels have had their fair share of problems. These challenges range from security concerns to image and IP duplication or copying. This is only one of several changes that have occurred since the involvement of NFTs. There are so many variables to consider, especially given the rarity of these NFTs.

How social media and the blockchain have joined hands

Since the early years of MySpace and Facebook, the world of social media has advanced significantly. Social media platforms are become the main hub for sharing information, having fun, and communicating. Social media platforms and NFTs could cooperate to develop a partnership that is advantageous to both parties. Social media networks benefit from non-fungible tokens in a number of ways, including increased engagement, a larger customer base, and new revenue streams. For content producers, using digital tokens to monetize their work is simple. NFTs also give social media firms a means to gather user information and use it to enhance customer service. These digital tokens include particular details about the asset they stand for, like the identity of its inventor or previous owners. Social media firms can follow user behavior using this information and create customized services based on it. This enables them to track NFT-related activities on the NFT Launchpad platform and enhance the user experience.

Social media platforms have been the subject of much discussion lately when it comes to digital ownership and NFTs (non-fungible tokens). These platforms have started exploring ways to integrate NFTs into their platforms, allowing users to claim ownership of their digital assets and potentially monetize them in new and innovative ways.

So what exactly are NFTs? NFTs are unique digital tokens that represent ownership of a particular asset or piece of content. They are based on blockchain technology, which allows for secure, transparent, and immutable transactions. In the case of social media, NFTs can be used to represent ownership of various digital assets, including images, videos, and even tweets.

One of the most significant benefits of integrating NFTs into social media platforms is that they allow for greater control over digital ownership. Currently, social media platforms often retain ownership of the content users upload to their platforms, even if the user is the creator. With NFTs, users can assert ownership over their digital assets and potentially profit from their creations in new ways.

Twitter, for example, has already begun exploring NFTs as a way to allow users to monetize their tweets. The platform has launched a new feature called “Super Follows,” which allows users to charge followers for access to exclusive content. While Super Follows doesn’t currently use NFTs, it’s not hard to imagine a future where NFTs could be integrated into this feature, allowing users to claim ownership over their tweets and potentially sell them as unique digital assets.

Other social media platforms are also exploring the potential of NFTs. Facebook, for example, has recently announced the creation of a blockchain team focused on exploring the potential of blockchain technology, including NFTs. The company has also hinted at plans to launch its own cryptocurrency, which could potentially be used to buy and sell NFTs.

Overall, the integration of NFTs into social media platforms represents a significant step forward for digital ownership. By allowing users to claim ownership of their digital assets, these platforms are empowering creators and potentially opening up new revenue streams. It will be interesting to see how these platforms continue to explore the potential of NFTs and how users respond to these new opportunities for digital ownership.

Social media firms can also provide further services pertaining to NFT production, distribution, and trading. They might, for instance, permit users to generate non-fungible tokens on their platforms. They can also make trading possible without the use of third-party exchanges, giving users more control over their assets. In the form of payments to social media businesses, these tokens offer yet another source of income. Overall, social media companies and owners alike stand to gain from incorporating digital tokens into their platforms. Apart from that one has also to consider the safety that is being provided to the general userbase and there are several different ways through which NFTs are being used. They are also used in the form of PEPs(profile pictures). This is but one way to make use of NFTs in the social media side of things, and while this might be the bare minimum, there are several other ways through which NFTs have massively influenced social media platforms.

Platforms that make use of the blockchain and NFTs

Instagram– Initially Instagram being the social media hub that it is, started to implement the idea of using NFTs or at least the blockchain in some way or another, yes that’s right, so in May 2022, it ran a test where the NFTs could be displayed by creators and could also be transferred and shared through the flow blockchain. That being said, it played a crucial role in setting Instagram apart and making it one of the pioneers. This then set the tone for other social media platforms to follow.

Facebook– Facebook much like Instagram took off and started doing the same thing as well by allowing users to display and trade or sell their NFTs. This comes across as no surprise given that both Facebook and Instagram are owned by the same company meta. With that being said they ran their test run on the 29th of September and from there on did the same as Instagram by enabling the blockchain and allowing multiple different wallets to connect to their Facebook account.

Twitter– Twitter wanted to experiment with the whole NFT concept and hence created the Twitter tiles, where NFTs could be displayed and could be conjured via certain commands or tweets. This was done with the help of some of the top NFT marketplaces globally, Now surprisingly it is more of an NFT hib than what Facebook is. While this is confusing and sounds weird it is in fact the truth. 

Conclusion

The use of NFTs in different social media platforms is now become a prominent deal, given that these platforms are all starting to adapt to what the future is soon going to look like. Apart from that, these platforms are also making themselves into a domain where they can also act as NFT marketplaces. That being said there are already several NFT marketplaces so what makes these different? Well the use of social media to convert a crowd of socialites to NFT users and buyers, makes it an ideal platform to sell and buy NFTs, not only that but also the fact that it’s a way more secure medium for the users as well. Which in turn makes it a safe haven, an encrypted domain, and an NFT marketplace.

Closing Words:

The use of NFTs in different social media platforms is now become a prominent deal, given that these platforms are all starting to adapt to what the future is soon going to look like. Apart from that, these platforms are also making themselves into a domain where they can also act as NFT marketplaces. That being said there are already several NFT marketplaces so what makes these different? Well the use of social media to convert a crowd of socialites to NFT users and buyers, makes it an ideal platform to sell and buy NFTs, not only that but also the fact that it’s a way more secure medium for the users as well. Which in turn makes it a safe haven, an encrypted domain.