Sometimes it seems that selling financial services is more difficult than selling other kinds of products. When selling financial services, you’re typically selling the intangible. In contrast to buying a tangible object, individuals can see, hear, or feel an online purchase. Because of this, having a somewhat different structure and closing procedure when selling financial services will help you close the deal more effectively. Let’s look at some of the challenges of Best Financial Products and Services
What are the challenges to sell financial products?
Usually, there are more but let’s take a look at the common three challenges!
a) Establishing fresh dialogues with prospective customers
b) Taking the initiative in negotiations and securing deals despite fierce competition
c) Maximising sales to current customers
The good news is you can get through these obstacles. To increase your chances of success in financial sales, you can take specific actions in each of these categories.
Taskmo is a tech-driven gig discovery platform that helps large businesses, corporations, personal brands, and even start-ups by employing gig workers to perform tasks. We also help organisations or individuals sell financial products to boost their business and reach the soaring target.
Developing Dialog in Financial Sales
- Request referrals:
Far too many bankers and companies rely on word-of-mouth recommendations from their network of contacts, clients, and friends. This will get only a few recommendations and miss a significant chance to start fresh discussions while selling financial services.
Begin by taking the initiative and requesting recommendations for financial selling. The majority of people rarely consider their connections. Taskmo’s screened experts are trained and help you to make your work easier.
- Lead with value
Rather than pitching on your network’s or a potential customer’s capabilities in terms of financial sales, make a meaningful offer as your first statement.
Before you start trying to sell them financial services, offer to assess their present portfolio and make recommendations.
Whatever you have to give, make sure it benefits the customer during the initial meeting. You’ll start a lot more financial sales conversations if you do this. At Taskmo, we give training to our experts for tackling these situations successfully.
- Use social media to your advantage
For businesses, email and LinkedIn are fantastic resources for establishing connections with potential customers and setting up appointments for financial selling. Utilise your network to establish contacts.
Leading Sales Conversations
- Connect with buyers and uncover their full set of needs
You must establish report and trust with a prospect before they reveal their finances and ambitions to you. You can learn about their wants and desires once trust has been established. Make sure to comprehend potential clients’ entire financial situation when speaking with them. Only after that can you successfully sell financial products by offering the best, most reliable option.
- Convince buyers you’re the best choice
Sales of financial services are significantly influenced by fear and danger. You must persuade customers that you would assist them to reduce risk. Try talking about tales of past clients you have helped to accomplish this. Talk about the challenges they experienced and how you assisted them in overcoming them. Describe how you intend to assist your client in reducing risk.
All of these examples show that you can follow through on your promises. Taskmo’s experts can support your assertions and persuade customers that your company is the best option.
- Collaborate and provide new insights
Sales winners educate buyers with new ideas and perspectives 3X more often than second-place finishers. This is the No.1 sales skill factor that most separates salespeople who ultimately win the sale from those who came in second place.
Clients are coming to you for your expertise and ideas. Show them the insights you’ve gleaned from working with others in similar situations.
Collaborate with clients by not just agreeing with everything they say, but by also pushing back on their ideas and providing a new perspective. This is much more valuable than having a financial provider or banker who simply takes orders. This will also differentiate you against stiff competition in a financial selling market.
Maximizing Financial selling with existing clients
- Make sure customers are aware of all your offerings
Financial consultants and salespeople much too frequently believe their clients know more about them than they actually do. Most likely, just a small number of your customers are aware of all the goods and services you provide. In fact, it’s possible that many of your customers aren’t even using your financial services.
It’s your responsibility to convey the complete scope of your service offerings. Although you don’t have to be an expert in every service area, you do need to be knowledgeable enough to spot chances. Following that, you can direct your client to the relevant specialist inside your business.
Taskmo has already worked with big-shot companies and has aided everyone with great results.
- Learn about your client’s business
Understanding your client’s needs—whether they need a Demat account, loans, credit cards, or insurance as well as their objectives is necessary for this.
Only when you ask and there is a deep relationship, do aspirations surface in your client talks.
Taskmo interacts with clients and assists them with all the procedures, thus, achieving the goals for your company.
Conclusion:
There’s no doubt that selling financial services is tougher than ever. But with Taskmo’s expert professionals, one can boost sales five times faster, giving the required outcomes. Contact Taskmo and schedule a call with our experts to know our offerings and much more.
Best Platform To Sell Your Financial Products
They must deal with consumer and market-related constraints in addition to working in a highly regulated industry, which can make it challenging to differentiate themselves and perform well. With these difficulties comes the challenging decision of what tactics and remedies to employ in order to defeat rivals.
While some professionals are slowed down by these difficulties, others see them as opportunities, and those that succeed do so by using the difficulties in financial services marketing as a competitive advantage. By mastering and conquering these obstacles, they outpace rivals, successfully changing the financial services industry’s competitive landscape, and securing their position in a future marked by extreme disruption.
But who aids these companies? Well, there are platforms like Taskmo which help these organisations with boosting their sales and making them monopolise the market. Let us talk about how Taskmo can help your company sail through the challenges and how it is unique from its competitors!
1) Trust is the aim
Building trust is a key factor because the financial industry depends on relationships. It becomes more and more challenging to retain consumers and develop a devoted customer base without a strong trust-building foundation.
Taskmo’s trained experts focus on developing relationships with customers in order to earn their trust and promote brand loyalty. In order to establish the company as a reliable partner that clients can rely on to assist them in making the best decisions, Taskmo provides insightful, and objective services.
2) Brand consistency
To be firm in the market, one must continue to proved the same or better results. In this case, sale of the financial products is very important. The company can only maintain it through consistent quality services. Taskmo does the following to help companies & organisations remain at the top of their game.
a) Create a cohesive branding approach by including all brand concepts.
b) Convert the plan into succinct, formal brand rules.
c) Incorporate workflow that is tech-enabled with a branding guideline
- Accurate Target Audience
Understanding the target audience can kill the game. However, for organisations selling financial products, it becomes quite difficult to target the correct audience. In that case, taskmo comes into saving! Taskmo with its dynamic workforce supports Fintech companies to acquire new customers using both online and offline channels and setting up an appointment for all the required services.
- Stand out in the crowd
Every Fintech company is trying to be unique and is going way beyond its affordability to make its point. In this case, being smart and focussing on services alone with minimal marketing can take the ball out of the court. Taskmo’s pre-vetted experts give Fintechs a huge competitive advantage over less tech-focused customers, enabling Fintechs to ultimately capture a larger market share.
