On-page SEO Audits
0 8 min 1 week

What is an on-page SEO audit?

Optimizing the elements on a website’s page or HTML to enhance the page’s performance is referred to as an on-page SEO audit. This procedure aids in the better understanding of a webpage’s contents by both users and search engines. 

The following on-page SEO components need to be optimized:

  • Meta tag 
  • Header 
  • Site content
  • Image 
  • Page title 
  • Internal link 

Users can find solutions to problems quickly and have a positive experience by optimizing these elements.

How to perform an on-page SEO audit?

We are sure you know an on-page SEO audit and its components. Let’s now get to the tips for performing an on-page SEO audit. Here are six points that are the backbone of an on-page SEO audit. Let us have a close look at all six of them.

1. Check the content quality

2. Internal linking optimization

3. Title tag optimization

4. Meta description optimization

5. Image alt attributes optimization

6. Header tags optimization

Let us now discuss each of these points individually.

1. Check Content Quality

  • Because search engines reward content that is pertinent to users and interesting to them, producing quality content is crucial for SEO success. 
  • In addition to improving user experience and fostering trust, quality content directly impacts how well your website will perform in search engine results pages (SERPs). 
  • Confusion, a lack of engagement, and even visitors leaving your website can result from poorly written content.
  • Take into account the following factors when assessing the quality of your content:
    • Does it add any worth?
    • Does it provide a solution?
    • Do the page’s headings and subheadings make sense?
    • Does it contain relevant photos, videos, or other types of multimedia to bolster the information?
    • Does it have any errors related to grammar and spelling?
    • Is the information understandable and clear?
    • Is the page well-structured and simple to read?
  • A successful SEO strategy can be built on a foundation of high-quality content.

2. Internal Linking Optimization

  • Links that lead to other pages on the same website are called internal links.
  • Because they make it easier for search engines to find, crawl, and index your website, these are essential for SEO optimization.
  • Internal linking is advantageous since it:
    • Increase in internal page rankings.
    • It makes it simpler to find relevant content, which improves user experience.
    • Creates a hierarchy and structure for your website that is clear.
    • Increases the amount of traffic to critical products or pages on your website. 

3. Title Tag Optimization

Title tags are HTML components that appear in the title bar of a web browser and on search engine results pages (SERPs) to help define the page’s or post’s title.

The following advantages of title tag optimization:

  • Increasing SERP click-through rate (CTR).
  • Creating a title that is more alluring and pertinent.
  • Raising (SERPs) visibility.
  • Improving the visitor’s experience.

4. Meta Description Optimization

  • Search engine results pages (SERPs) often include meta descriptions and concise summaries of a webpage. They assist users in comprehending a webpage’s topic before clicking on it.
  • Even though they aren’t a recognized ranking factor, they still significantly affect click-through rates and shouldn’t be disregarded regarding on-page SEO.
  • Well-written, informative meta descriptions with the right keywords have been optimized. A user’s query will be bolded on the search engine results page if it is mentioned in the meta description. 
  • It is undoubtedly a fantastic way of improving your website’s visibility.
  • Best practices for meta descriptions consist of the following:
    • Limiting the length of your meta description to between 150 and 160 characters.
    • It is highlighting the critical benefit or distinctive value proposition of your website, product, or service.
    • Making use of appropriate keywords without sounding spammy.
    • A call to action is also included. 
    • It prevents redundant meta-descriptions.
    • Avoiding characters that aren’t alphanumeric.

5. Image Alt Attributes Optimization

  • Search engines can better understand an image’s content by using image alt attributes, also referred to as “alt text” or “alt tags,” which are HTML attributes attached to an image file. Additionally, they provide a text alternative if the image cannot load.
  • Here is an illustration of an HTML source code image alt attribute: Image Description: img src=”image.jpg”>
  • Tools that enable people with disabilities (such as visual impairments) to access the web also use image alt text. A good example is how screen readers translate visual elements like buttons and images into speech or braille for the user.
  • Take into account the following guidelines for image alt text:
    • Keep it under 125 characters for screen readers, and be specific.
    • Use keywords, but avoid spamming. 
    • Don’t give decorative images alt text.
    • Try to avoid apparent phrases. For example, “picture of.”
  • Remember that not all images require an alt tag. For instance, a background image is used only for design and adds nothing to the content. 

6. Header Tag Optimization

  • The HTML elements known as header tags (also known as H tags) (h1>, h2>, and h3>) organize and structure the content on a webpage. 
  • Header tags are basically used for depicting the hierarchy of content on a page. Thanks to this hierarchy, users and search engines can quickly identify essential topics on the page.
  • The H1 tag, which should concisely describe the page’s topic, is the most important header tag. 
  • Each of your h2 tags is a subtopic of the h1 label. 
  • As an illustration, if you were discussing various dog breeds, the title would be enclosed in an h1, and each h2 would represent a different breed.
  • Once the breeds are listed, you can go into more detail about each dog’s unique traits, such as temperament and diet. These would be your h3> headings.
  • Header tag best practices:
    • Your page title, or the h1 tag, is the most significant header tag.
    • Make sure that there is only one h1 tag per webpage.
    • As subheadings, use other tags like h2, h3, h4, etc.
    • Subheadings must not be missed. H3 should always come after h2.
    • Use appropriate keywords.
    • Never enlarge or bold body text using header tags.
    • Ensure the information in your header tags is significant and pertinent to your subject.
    • Avoid stuffing your headings with keywords because this can hurt your SEO.
  • Don’t forget to style with CSS rather than headers so as not to reduce the potency of those HTML elements.

This was our blog on how to perform on-page SEO audits. We included all the points to make this blog a complete guide. In addition to this, how to perform technical SEO audits is also listed on our website. For any on-page SEO-related questions or services, contact Kito Infocom. Our team at Kito Infocom undoubtedly makes us the best digital marketing agency in Delhi. We provide various services related to website development, including complete digital marketing services.

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