Brand awareness is a measure of how well people recognize your brand, including how aware they are of it. Brand awareness is a concept that touches different KPIs, from traffic to social share of voice.
Strong brand awareness means that your brand is at top of people’s minds when they think about the category or product related to your brand. They recognize your logo or tagline and make it easy to communicate through social content, especially in the image and short-form videos.
There are some ways that can help you in improving your brand’s awareness so you can get more accurate results.
Build Identifiable Business
Brand building is the most essential and first most important for brand awareness. It means that you need a clear idea of what your brand represents.
You have to identify what your brand looks. What it sounds like and stand for? There are some key components that a recognizable. You have to know what is the tone of your brand.
Your brand voice on social platforms might be different from the one you use in print or on your website. Second, consistency is the key to building brand awareness. That is true for your look also matters, so you must have beautiful brand aesthetics.
The next is the brand’s value; it defines who you are. It is essential to have brand value to make your brand more recognizable. The last thing is the logo and tagline of the company. They are the most fundamental elements of a brand, and you should leave them.
Your Brand Story
A brand story is your brand’s narrative and how it got to be that way. Your brand doesn’t have to be a perfect fictional story type. It can be anything practical, so you should be transparent while telling your brand story. For example, you found a problem while working on a project and decided to provide a solution.
Something like that will build trust among your audience. However, many ways are here to tell your story to the audience. For example, creating an about us page in detail, a video, or animation. These things can help you in describing what you do. The brand story is the base of your brand, and you have to make sure that the customer gets the idea through your story.
Have A Page On Wikipedia
Wikipedia is known for its highly organized and factual content. It helps the readers to know about anything in detail, from start to end. And that is why it is good that you have a page on the platform. By this method, you can provide awareness about your brand and all the information that might be helpful for the readers.
There is a wide chance that customers or visitors search for you on search engines. And if you have a page on the platform, it will rank higher. Being on Wikipedia ensures that you are an authentic brand. You can get a Wikipedia article writing service from any renowned company to create a page for your brand.
Create Value Beyond The Product
If you want to aware people of your business, then you have to create value beyond your product or service. Think of ways to inform, entertain, and educate the audience. Do you have any expertise, or does someone in your team know the industry? Think should not have to be about making sales. But you must build relationships and use awareness practices that create more opportunities for audiences to get to know your brand.
Produce Shareable Content
It will overlap the points discussed above, but here the focus is on creating content that is easy to share. You cannot predict what will go viral, but as a business, you can take steps to make your content more discoverable and shareable.
Such as, if you are creating content on social media platforms, use hashtags. It will help the audience to get to you. Also, you can create polls and surveys. Apart from this, for the website’s content, ensure your SEO is good enough to rank the website or content in the search engine.
A Freebie Will Be Good
As per the research, it is the customers’ psyche that they get attracted to the free offer. And most of the time, they try a new brand just because it offers a freebie. So, it can become your next strategy to be aware of the brand’s audience.
You can offer the BOGO deal and a much more modified version of the deal to your customers. For example, you can give a free sample of your new product with the old one to make it reachable for the customers. This is how they will be aware of your business and the new product. And if they find the product good enough, they will come back and spread word of mouth.
